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wtcc zandvoort - seat pon car
More than 150 SEAT dealers were able to give away over 2000 WTCC-Zandvoort tickets to test drive drivers, three weeks before the race. How to prevent unnecessary sending round of tickets? Solution: SEATPon Car hired Eventpartners to vitualize a system of tickets. All dealers had access to a web application where they simply entered the name and email address of the test rider. The test driver received his ticket as an e-ticket (barcode email). At Zandvoort hostesses took care the exchange of e-tickets for one of 2000 tickets.

"The pleasant cooperation with Eventpartners resulted in a successful event without external problems or fraud," said Wiet Koenen, Marketing Communications, Pon Car Seat.